For all the digital capability we make available to our members ‒ the mobile banking you’ve told us you want, and there’s more coming later this year ‒ we’re going to stay analog in one important way.
More and more of our members do most or all their banking on their phone, tablet or laptop. https://bankingjournal.aba.com/2017/09/aba-survey-two-thirds-of-americans-use-digital-banking-channels-most-often/ They don’t need us. Until they do. The sound of a real person on the other end of a phone call when they need to solve a big problem or get out of a jam is, as the saying goes, like music to their ears. https://www.newvoicemedia.com/en-us/news/new-research-reveals-75-percent-of-customers-still-favor-live-agent-support-for-customer-service-vs-25-percent-self-service-and-chatbots
So, if you don’t need us you won’t see or hear us. But if you do, and it happens all the time, we’ll be there for you.
Stay in touch.
Tom Kjar